Mirial PSE Broadcaster Genie enables 3G-to-TV video calling at 260 km/h

Milan, March 06, 2008 - Mirial today announced that TV3, Catalonia's first public television channel, used its PSE Broadcaster Genie to broadcast on TV a 3G video call made on board the new AVE train during its very first, high-speed trip from Barcelona to Madrid.

PSE Broadcaster Genie ensured a dynamic, bidirectional audio/video connection between reporter Rosa Talamas and the TV3 news presenter, working smoothly even from the train at 260 km/h; the correspondent could send on air a live video stream from the AVE coach, while interacting with the TV studio and interviewing the passengers on the train.

"Thanks to PSE Broadcaster Genie by Mirial we could set up an efficient audio/video connection and make a live shooting for a news otherwise difficult to report" said Francesc Mas Peinado, Head of News and Mobile Units Technical Department at TV3. "This product exactly matches our needs in terms of flexibility, reliability and effectiveness; we were very impressed by the performance of the product during the AVE opening trip, and we're looking forward to future opportunities for leveraging on it".

Cristoforo Mione, Sales and Marketing Director at Mirial, comments: "Live breaking news is one of the main purposes for which our PSE Broadcaster Genie was engineered , thus we're proud to see that its first deployment are already fitting the actual broadcasters needs. Since the product consists of a comprehensive, plug-and-play, standards-compliant appliance which directly turns any 3G or IP video call into an SDI video stream, there's potentially no limit to its implementations. Just to give some examples, we could think of enhancing a Participation TV show with the high impact of video, or even creating totally innovative TV formats that appeal and retent the audience by letting them appear on TV: the product doesn't request any prior software installation on the viewers' devices to work, thus they would only need to video call a fixed line number to be on air - that would also open up to broadcasters a range of possibilities to generate revenues from premium video telephony services".

It is possible to watch the video clip of the TV3 live report by visiting the following link: www.mirial.com/products/PSE.BCG-HighSpeedTrain_AVE.wmv For additional information about PSE Broadcaster Genie and for discovering all Mirial products and solutions for visual communication over IP, 3G and IMS networks please visit www.mirial.com


About Mirial (formerly DyLogic) Mirial engineers cutting-edge products for audio and video communication over convergent networks. The company portfolio includes a comprehensive set of solutions targeted to carriers, service providers and enterprises, which enable the development of hosted 3G, IP and IMS audio/video services and professional SD and HD videoconferencing. Mirial products and solutions are available at the company's sales representatives and resellers worldwide.
For further information: www.mirial.com

About TVC3
Televisio' de Catalunya, S.A. (TVC) is the public television broadcaster of Catalonia. Founded in 1983 with the mission of restoring the Catalan language and culture to their rightful place, it is today Catalonia's main communication medium and the TV network that is most watched by the country's citizens.
Its five channels (TV3, K3, 3/24, TVC and, 300)mirroring the diversity and special traits of Catalan society while being open to the wider world, are broadcast in both DTT and analogue formats. TVC is also pioneering interactive applications that allow viewers to access a wide range of complementary services.
For further information visit www.tv3.cat or www.ccma.cat