ITN chooses Mirial PSE Broadcaster Genie for 3G-to-TV Video Calling

Milan, April 07, 2008 - Mirial (formerly DyLogic) today announced that ITN, one of the world's leading news and multimedia content providers, adopted its PSE Broadcaster Genie - through TouchLine Video - to implement an innovative format for striking, live TV News.

With Mirial PSE Broadcaster Genie, ITN will be able to set up instantly an efficient and bidirectional audio/video connection between the TV studio and any 3G mobile phone or personal computer connected to the Internet.

Anywhere and anytime, a reporter can capture an unexpected event as it takes place and send it on air in real time simply using a standard 3G mobile video phone and without needing to wait for cameras to arrive, while communicating with the journalists in studio: the 3G video call is directly turned into a broadcaster-friendly video format that can be easily mixed with other video streams. Moreover, this turnkey appliance supports any IP connection allowing the broadcast of Internet video calls in TV quality.

"We create and supply content for a range of media, from TV to radio to broadband to mobile, always keeping an eye on innovation: being a flexible, all-in-one, cutting-edge appliance, PSE Broadcaster Genie by Mirial definitely fits our vision" said Ian Auger, Head of IT at ITN. "Mixing multiple video calls and broadcasting them into one or more shows is extremely simple and straightforward. We initially plan to use this product to deliver a new dimension to our TV newsgathering operation but the scalability of PSE Broadcaster Genie will also allow us to consider expanding its future role to offer greater interaction with our viewers".

"It was a pleasure for us to work with ITN and TouchLine Video" comments Cristoforo Mione, VP Marketing at Mirial. "We have designed PSE Broadcaster Genie to provide broadcasters with a smart and powerful tool to integrate seamlessly within their equipment and allowing to develop new Participation TV formats quickly and cost-effectively. Imagination, creativity and sense of business are the only limits to its potential - and we're sure that a brilliant partner such as ITN knows exactly how to exploit it".

PSE Broadcaster Genie is distributed in the UK by TouchLine Video and is available to Mirial official resellers worldwide.

For further information please visit www.mirial.com




About Mirial (formerly DyLogic)
Mirial engineers cutting-edge products for audio and video communication over convergent networks. The company portfolio includes a comprehensive set of solutions targeted to carriers, service providers and enterprises, which enable the development of hosted 3G, IP and IMS audio/video services and professional SD and HD videoconferencing. Mirial products and solutions are available at the company's sales representatives and resellers worldwide.
For further information: www.mirial.com

About ITN
ITN is one of the world's leading news and multimedia content companies creating, aggregating, packaging and distributing news and other multi-platform content to a wide range of customers around the globe.
In the UK, ITN produces news programmes for ITV1, ITV London, Channel 4, and More 4 as well as supplying news to over 250 commercial radio stations (IRN). ITN also produces Setanta Sports News, the 24 hour news channel jointly owned by Virgin Media and Setanta.
ITN Source is one of the world's leading providers of motion imagery, representing the largest collection of moving image libraries in the world, selling video clips from over 800,000 hours of footage captured over three centuries. As well as ITN's own news material, ITN Source represents the British Pathe', Reuters, Channel 4 (including E4, More 4 and Film 4), Granada, FOX News and FOX Movietone content libraries.
ITN's headquarters are in London with international bureaux and offices in New York, Berlin, Beijing, Brussels, Paris, Sydney, Johannesburg, Bangkok and Tokyo.
For further information please visit www.itn.co.uk or www.itnsource.com

About TouchLine Video (formerly ReView Video UK Ltd)
Touchline Video UK Ltd, headquartered near Reading, Berkshire is a UK Wide, trade only value-added distributor in the audio, video, web collaboration industries. The company has contracts with industry leading vendors to offer a comprehensive range of Video Conferencing and complementary products, from stock to reseller base.
Touchline Video uses its industry-leading Touchline service division to provide its customers with product and technical support and both reseller and end-user training.
For further information: www.touchlinevideo.co.uk