The latest trends in Participation TV and a best-practice implementation for 3G video calls broadcasting on TV

Today millions of people worldwide can make a phone call to TV shows, send an SMS to vote in a TV contest or interact with the television using a remote control.
Broadcasters have experienced that involving the audience raises retention levels and has become a critical success factor in the competition with other entertainment sources, not to mention the new related revenue streams; therefore, the number of Participation TV shows has been constantly increasing, together with formats variety.

The evolution of Participation TV

Thanks to an innovative technology by Mirial, television broadcasters can now overcome the limits of traditional audience participation techniques: a new 3G-to-TV Video Calling solution, in effects, enables every viewer to appear on TV and become a part of their favourite TV show, simply by placing a standard video call from any 3G handset. Moreover, the solution allows to easily deploy innovative TV formats such as live breaking news, interactive games, contests and auctions, since it seamlessly integrates with any broadcasting studio equipment.

Check this Whitepaper for a full description of the solution.