How to improve healthcare services with Visual Communication Technology

Amongst the one-and-a-half billion people around the world surfing the Internet regularly, millions have gone online seeking medical information. The widespread access to broadband Internet, together with the evolution and increased adoption of visual communication technology, are taking this trend one step forward: according to recent researches, 78% of healthcare consumers are willing to interact with physicians online, over 85% of physicians would rely on web services to simplify their operations and 90% of them see the Internet as a source of competitive advantage.
With such premises, the delivery of health-related preventive, promotive and curative services over convergent networks, also known as Telehealth, appears to be a great response to the supply-demand mismatch in the health market, while representing a challenging opportunity for service providers in the visual communication space.

Scenario

Telehealth is supposed to work as the ideal complement to in-person care: in countries where traditional delivery of health services is affected by distance and lack of local specialist clinicians, for example, Telehealth benefits patients giving them access to timely healthcare services. Moreover, Telehealth can bring true innovation and added therapeutic value for specific areas of medicine, like dermatology or remote psychiatric consultation.
Online care programs are already available and represent a concrete and efficient response to the lack of healthcare supply. These services are easy and cost-effective to implement: moreover, US Centers for Medicare & Medicaid Services as well as private insurers have now probated these services and are reimbursing for care.

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